Our Story
Built by students.
Built for SMEs.
SUBS started as a capstone project and became a mission — to give every Filipino small business a fair shot at running a professional, automated booking operation.
Why we built SUBS
We noticed something while growing up around small businesses in the Philippines — salons, clinics, tutoring centers, repair shops. These businesses were talented and hardworking, but their booking systems were stuck in the past: text messages, paper logs, and Facebook DMs.
Double bookings happened. Customers showed up at the wrong time. Staff were overwhelmed coordinating schedules manually. Revenue was lost because there was no easy way for customers to book and pay online.
We built SUBS to fix that — not for enterprises with IT departments, but for the solo freelancer, the family-run clinic, and the growing studio that just needs a tool that works.
2023
The Problem
The team observed how local SMEs — salons, clinics, repair shops — were still managing bookings through text messages and manual logs. Appointments were missed, double-bookings were common, and customer satisfaction suffered.
2024
The Idea
SUBS was conceived as a unified platform — one system where any Filipino small business could automate their bookings, get paid online, and look professional without needing a tech team.
2025
Built for the Philippines
The team chose GCash as the payment gateway and Resend for email — intentional decisions for the Philippine market. The CSP AI engine was designed from scratch to solve real scheduling conflicts at scale.
2026
Launching SUBS
SUBS launches under Akeela Studios, serving its first wave of business clients across Metro Manila. The platform supports Launch, Growth, and Scale plans — making professional booking tools accessible to every SME.
The Team
Meet the developers
SUBS was designed, built, and launched by a small team of passionate developers from Akeela Studios.
Elika
Project Manager & Full-Stack Developer
Elika leads the vision behind SUBS — coordinating the team, shaping product direction, and making sure every feature delivers real value to Filipino SMEs.
Jerome
Full-Stack Developer
Jerome architects the core systems that power SUBS — from the booking engine to payment flows — ensuring the platform is fast, reliable, and scalable.
Kervin
UI/UX Designer & Frontend Developer
Kervin crafts the experience that makes SUBS feel intuitive. Every layout, color, and interaction is designed to delight both businesses and customers.
Mark
Backend Developer & DevOps
Mark keeps the infrastructure running — managing deployments, database integrity, and the reliability layer that businesses depend on every day.
Our Mission
Empowering every Filipino SME with smart booking tools
We believe that great technology shouldn't be reserved for big companies. SUBS exists to level the playing field — giving every local business the same booking and scheduling power as industry giants.
Be part of the story
Join the growing community of Filipino businesses running smarter with SUBS.